Developed by South African firms FCB Cape Town and Deep VR, the immersive, Oculus-style 3D 360-degree experience features Africa’s open spaces, wildlife, people, cities and culture.

Named Made from Africa, it took two weeks for teams to capture the footage for the VR experience using in-house designed camera systems.

“The VR experience brings to life Amarula’s ‘Made from Africa’ story through a fully engaging and immersive 360-degree journey, offering insight into Africa’s natural and cultural wonders,” said Mncedisi Junior Jekwa, Amarula global marketing manager.

“Viewers will get to experience the story of the brand and how it is truly made from Africa; from the marula trees growing wild, to the maturation houses and eventual product experience – each scene offers the consumers a step in the Amarula brand story and the Amarula process.

“As our new bottle rolls out across travel retail and other international markets, people will be able to experience the first true virtual reality experience to come from Africa.”

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